{"id":73,"date":"2016-02-01T05:58:42","date_gmt":"2016-02-01T05:58:42","guid":{"rendered":"http:\/\/itirj.e-lms.co.in\/?p=73"},"modified":"2018-10-29T05:59:45","modified_gmt":"2018-10-29T05:59:45","slug":"customer-perception-towards-service-quality-with-special-reference-to-specialty-retail-stores-by-kalaiselvi-and-dr-v-selvam","status":"publish","type":"post","link":"https:\/\/itirjarchives.naspublishers.com\/?p=73","title":{"rendered":"CUSTOMER PERCEPTION TOWARDS SERVICE QUALITY WITH SPECIAL REFERENCE TO SPECIALTY RETAIL STORES By\u00a0Kalaiselvi and Dr. V. Selvam"},"content":{"rendered":"<p><strong>Abstract\u00a0 <\/strong><\/p>\n<p><em>This research is focused on the Customers perception and satisfaction towards retail specialty Stores in Chennai City. Various Dimension related to service quality are been analyzed and measured. This study helps us to understand the customer\u2019s perception towards various dimensional SERVOQUAL and identifying those dimensions which have to be concentrated which leads to customer satisfaction and retain loyal customers by providing additional services preferred.<\/em><\/p>\n<p><strong><em>Keywords:<\/em><\/strong><em> Customer perception, Satisfaction<\/em><em>, Service <\/em><em>quality.<\/em><\/p>\n<div class=\"ead-preview\"><div class=\"ead-document\" style=\"position: relative;padding-top: 90%;\"><div class=\"ead-iframe-wrapper\"><iframe src=\"\/\/docs.google.com\/viewer?url=http%3A%2F%2Fitirj.e-lms.co.in%2Fwp-content%2Fuploads%2F2018%2F10%2FKalaiselvi.pdf&amp;embedded=true&amp;hl=en\" title=\"Embedded Document\" class=\"ead-iframe\" style=\"width: 100%;height: 100%;border: none;position: absolute;left: 0;top: 0;visibility: hidden;\"><\/iframe><\/div>\t\t\t<div class=\"ead-document-loading\" style=\"width:100%;height:100%;position:absolute;left:0;top:0;z-index:10;\">\n\t\t\t\t<div class=\"ead-loading-wrap\">\n\t\t\t\t\t<div class=\"ead-loading-main\">\n\t\t\t\t\t\t<div class=\"ead-loading\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itirjarchives.naspublishers.com\/wp-content\/plugins\/embed-any-document\/images\/loading.svg\" width=\"55\" height=\"55\" alt=\"Loader\">\n\t\t\t\t\t\t\t<span>Loading...<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ead-loading-foot\">\n\t\t\t\t\t\t<div class=\"ead-loading-foot-title\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itirjarchives.naspublishers.com\/wp-content\/plugins\/embed-any-document\/images\/EAD-logo.svg\" alt=\"EAD Logo\" width=\"36\" height=\"23\"\/>\n\t\t\t\t\t\t\t<span>Taking too long?<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t<div class=\"ead-document-btn ead-reload-btn\" role=\"button\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itirjarchives.naspublishers.com\/wp-content\/plugins\/embed-any-document\/images\/reload.svg\" alt=\"Reload\" width=\"12\" height=\"12\"\/> Reload document\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<span>|<\/span>\n\t\t\t\t\t\t\t<a href=\"http:\/\/itirj.e-lms.co.in\/wp-content\/uploads\/2018\/10\/Kalaiselvi.pdf\" class=\"ead-document-btn\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itirjarchives.naspublishers.com\/wp-content\/plugins\/embed-any-document\/images\/open.svg\" alt=\"Open\" width=\"12\" height=\"12\"\/> Open in new tab\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><p class=\"embed_download\"><a href=\"http:\/\/itirj.e-lms.co.in\/wp-content\/uploads\/2018\/10\/Kalaiselvi.pdf\" download>Download <\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Abstract\u00a0 This research is focused on the Customers perception and satisfaction towards retail specialty Stores in Chennai City. Various Dimension related to service quality are been analyzed and measured. This study helps us to understand the customer\u2019s perception towards various dimensional SERVOQUAL and identifying those dimensions which have to be concentrated which leads to customer satisfaction and retain loyal customers by providing additional services preferred. Keywords: Customer perception, Satisfaction, Service quality.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[18,19,20],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-volume-3","category-volume-3-issue-4-february-2016","tag-customer-perception","tag-satisfaction","tag-service-quality"],"_links":{"self":[{"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=\/wp\/v2\/posts\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73"}],"version-history":[{"count":1,"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=\/wp\/v2\/posts\/73\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=\/wp\/v2\/posts\/73\/revisions\/75"}],"wp:attachment":[{"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itirjarchives.naspublishers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}