Abstract E-banking services are an innovative financial transaction channel that has assumed a new urgency and relevance in today’s world of business, demand for financial products is changing rapidly and customer behavior regarding these products is also changing, with the passing of the traditional banking sector to e-banking, new strategies have become necessary in order to attract new customers and retain existing customers, the present study attempts to provide a snapshot of e-banking activity with empirical details supporting the findings. Based on the survey data generated through 183 Banking customers where…
Read MoreCategory: Volume 5 Issue 3 (December 2017)
EDUCATION AND CORPORATE SOCIAL RESPONSIBILITY By Tota Ramulu
Abstract “We cannot afford to create a lost generation of children deprived of their chance for an education that might lift them out of poverty.” – Irina Bokova One of the most significant indicators of social progress is education, which also plays a decisive role for a society to achieve self-sustainable and equal development. With an increasing global realization of how business community can (and should) contribute to social objectives, education deserves a higher level of corporate involvement than status quo. Corporate Social Responsibility (CSR) is a form of corporate self-regulation…
Read MoreGENOME WIDE COMPUTATIONAL PREDICTION OF MIRNAS IN KYASANUR FOREST DISEASE VIRUS AND THEIR TARGETED GENES IN HUMAN By Sandeep Saini, Chander Jyoti Thakur and Varinder Kumar
Abstract RNAs are versatile biomolecules and can be coding or non-coding. Among the non-coding RNAs, miRNAs are small endogenous molecules that play important role in posttranscriptional gene regulation. miRNAs are identified in viruses too and involved in down regulation of host genes. Flavivirus family members are classified in to two groups: mosquito-borne flaviviruses (MBFV) and tick-borne flaviviruses (TBFV). Kyasanur forest disease virus (KFDV) found in India in 1957 (Karnataka) relates to TBFV. Virus has been diffuse to new areas in India and needs attention as it can cause severe hemorrhagic…
Read MorePREDICTIVE VALIDITY OF SCHOOL SATISFACTION AND SOCIO-EMOTIONAL CLIMATE OF SCHOOL IN TERMS OF ATTITUDE TOWARDS EDUCATION By Dr. Sanjeev Kumar
Abstract In the present study, the researcher tried to study whether school satisfaction and socio-emotional climate of school jointly and individually, predicts attitude of class IX students towards education. A sample of 100 class IX students was selected randomly from the schools of Chandigarh. Multiple correlation statistics was employed. The results indicated that school satisfaction and socio-emotional climate of school jointly predict attitude of class IX students towards education. Socio-emotional climate of school is the better predictor of Attitude of class IX students towards Education. Contribution of School Satisfaction in…
Read MoreNEGOTIATED COMPLIANCE AND RESILIENCE: SCRIPTING RESISTANCE IN CHIMAMANDA NGOZI ADICHIE’S PURPLE HIBISCUS By Sowmya Mary Thomas
Abstract Chimamanda Ngozi Adichie has emerged to be one of the most engaging voices of her era, energizing contemporary African fiction since the publication of her first novel Purple Hibiscus in 2003. Her stories shape a new world of understanding giving expression to narratives with dexterously sensitive themes like passionate love, freedom, moral responsibility and human commitments. Adichie’s fiction cuts across racial and linguistic boundaries, lending voice to penetrating ideological articulations through intensive critical analysis, commentaries and interpretations. Purple Hibiscus rightly qualifies as a prototype of resistance literature. Resistance literature…
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