Abstract The social structures undergo significant changes and reform, as a result of which the patterns of social establishments, social groups, agency capabilities, conceptions, prioritizations etc. are meaningfully changed. When the concept of social change is applied to more specific instances, say nation that may not be identical in its pattern and structure of transformation. For example developing countries like India. India, like other developing countries, is unique in its social relations with features of multiple beliefs, customs religions, castes, languages etc. India’s social condition consists of traits of tradition…
Read MoreCategory: Volume 2 Issue 5 (April 2015)
UNDETERRED THOUGH SCARRED: THE PHOENIX-LIKE RISE OF THE VICTIMS OF PARTITION IN LALITHAMBIKA ANTHARJANAM’S ‘KODUMKAATIL PETTA ORU ILA’ By Niranjana Nair P.
Abstract The larger political and economic impact of Partition had always been the central concern of Partition scholarship. The focus of attention has now gradually shifted to the individual experiences of survivors. However, even as far back as the bifurcation of India, these individual experiences of survivors have been a matter of interest to creative writers. Even regional writers have been influenced by the event. The Malayalam writer Lalithambika Antharjanam’s short story ‘‘Kodumkaatil Petta Oru Ila” narrates the travails of women who have undergone unimaginable suffering in the communal conflicts…
Read MoreSHAKESPEARE’S HAMLET’S FINDING RELEVANCE IN TODAY’S SOCIETY By Dr. Vipul V. Makodia
Abstract World today is divided by hatred, mistrust and prejudices. This has resulted into creation of impregnable walls of hegemony and sharply drawn boundaries. Moreover, polity and economies the world over suffer from tentativeness and indecision. They are riddled with scams and corruption resulted from arbitrary decision on the one hand and tremendous amount of loses and in repairable damage resulted from non decision and essence of strong leadership in a vitiated atmosphere like this, Hamlet sends across a strong message to the people who matter. Big Willy wrote Hamlet between 1599…
Read MoreIMAGES OF VIOLENCE IN NORTH EAST INDIAN FICTION By Soumya Mathew Kutty
Abstract The North Eastern region of India is constantly in news for the innumerable insurgencies which occur in those areas and the failing attempts of the authorities to tackle them. The conflict between various militant groups and the central and state governments has been continuing ever since independence and partition. Literature of these areas reflects the traumatic impacts of these mutinies on the lives of people. This study intends to explore the literary representation of the causes and consequences of these militant actions. The North-Eastern states of India have a…
Read MoreA STUDY ON WHOLESALE GROCERY STORES IN MAYILADUTHURAI TOWN By Dr.C.Balaji
The wholesale distribution industry continues to evolve and adapt. Pembroke Consulting estimates that revenues of wholesale distributors will reach $4.8 trillion in 2009, marking another year of positive performance but a slowdown in growth rate from recent years. However, conditions continue to vary sharply among individual subsectors of the industry. Some sectors are experiencing rapid top line growth due in part to surging commodity prices, although profits have not always kept pace with these revenue increases. Wholesale distribution of building materials remains far below the levels from just a…
Read MoreTACKLING CYBER BULLYING AMONG ADOLESCENTS EFFECTIVELY: A RISING GLOBAL PHENOMENON By Dr. Shazli Hasan Khan
Abstract The learner of the present modern era gets information and knowledge very easily and cheaply, especially with the advent and advancement in Internet and cell phone technology. Technology is now proving to be double-edged sword, as on one hand it is a boon, especially, for the first generation learners, by providing easy access and information and on the other hand, it is playing havoc with the life of the youth and students, as unfortunately technologies are now being used mostly in a negative way. Large number of our…
Read MoreTHE INITIATIVES OF INDIAN COMMERCIAL BANKS FOR GOING GREEN By Murphin T Francis and Dr. Deepa Antony
Abstract Green initiatives are the practices and guidelines taken by banks for reducing carbon footprint and promoting environment friendly banking. It aims to make banking processes as efficient and effective as possible, with zero or minimal impact on the environment. Green banking refers to how environment friendly the bank is, and how committed it is to green and ethical policies. Banks view climate change mitigation and environmental improvements as essential elements of a sustainable business. This belief embodies the banks approach on reduction of carbon emissions. Encouraging environmentally responsible investments…
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